Four Benefits of Purchasing Original Art for Corporate Settings
Original art in the corporate setting can sometimes be a lost art, literally. The benefits of displaying original art in a corporate setting go far beyond just being beautiful decor or aesthetically and visually appealing to the eye. If you're going to decorate your office anyway, consider doing in a way that also benefits the businesses image, culture, and presence in its community. Below are four benefits to purchasing original art for your business office.
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Art can elevate a corporate identity
Art provides insight into a company through it’s style & esthetic, its beliefs, its financial status, its community relations and its support for the art industry. Artwork displayed in high volume areas such as reception areas, conference rooms and meeting areas helps add a sense of peace and tranquility to visitors and employees. The psychology of art and color theory have proven that the human brain reacts positively to certain colors. If you have ever noticed hospitals tend to have art that are shades of blues and calming or inspired by the beauty of nature to help ease the heightened emotional state of its visitors.
Art stimulates and inspires the workplace environment
Research has proven that art reduces stress and increases creativity and productivity. Creating a stimulating environment for employees who are the largest asset, provides a positive return on investment when employees start their day energized and inspired. The art displayed supports the company’s identity and beliefs. Studies shows that when ranking the best companies to work for, those ranked highest consistently support the arts and have art collections.
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Art can boost social connection
Having an art collection especially from local and emerging artists shows the company’s support for the local community and art industry. Having Art in a working environment can help connect customer interests and community relations through networking events. Art is a universal language that unites people and helps spark new ideas through conversation. Having a footprint in your local community can help highlight the businesses ideals and identity.
Art supports and advances community involvement
Supporting the local Art community helps show that companies care and are committed to the community they operate in. Not only is purchasing art benefiting the office employees but it’s putting money back into the community and helping artists continue to create.
Companies can use their art programs to create partnerships with local art organizations, art institutions, artists and local communities, to show their commitment to the community in which they operate.
Overall supporting the art community not only benefits the company, but also the local community, overall creating a better environment for everyone.
If you are in need of artwork for your business or office, Winkel Gallery can help assist in selecting the best work to suite your needs. Through our art consulting services we can help source or commission the artwork needed for each specific project. Below is a link to our website. You may also schedule a free consultation.
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(Side Note: We encourage purchasing the art either directly from the artists or galleries. Many businesses take the approach of displaying original art by having rotating art exhibits and pitching the term 'Exposure' to these artists without compensation. If you truly want to support the arts community, take your time selecting art that inspires and represents your corporate ideals and then purchase the art directly from theses artists and display them permanently.)